We want more than a script

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A sales script is a well constructed set of guidelines that support us when we prospect. Millions of sales people around the world use sales scripts.  Used properly, sales scripts act as scaffolding or bridgework to help us earn the right to have a meaningful discussion with our prospecting customers, members, donors, or subscribers.
Good sales scripts:

  • are purposeful – have a clear reason why we are calling someone;
  • use language the prospect understands;
  • are designed for the benefit of the ...
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Exeptional Prospectors

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Over the past 19 years, our parent company, Barrett, has conducted thousands of psychological assessments and interviews with both managers and salespeople about their prospecting and sales behaviours.

Their research has consistently revealed that salespeople often experience their greatest difficulties, dissatisfaction, and anxiety at the prospecting stage of the sales cycle. Meanwhile, we know that this it’s also the case for people that are not sales people but need to sell.

Prospecting requires a person to establish contact with people ...

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Hello, World.

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A “Hello world” program is a computer program that outputs “Hello, world” on a display device. Because it is typically one of the simplest programs possible in most programming languages, it is by tradition often used to illustrate to beginners the most basic syntax of a programming language. It is also used to verify that a language or system is operating correctly.

In this case we used it to make our first blog entry on www.SalesEssentials.com.

 

 

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