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The Cultural Shift in Salespeople
In 20 seconds
Today's sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This
IWD 2024 #CountHerIn: Women in Sales & Leadership
In 30 seconds
Celebrating International Women’s Day 2024.
As the call for gender equality grows, so too does the number of women thriving in sales and leadership. These careers offer women a unique
Sales Trend 3 – Humans AND Tech in Synergy
This is Sales Trend 3 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
This trend is about the pivotal role that the synergy of humans and
Big Fish, Small Bait: Suppliers Beware
In 20 seconds
Small businesses beware. Big company contracts often favour the buyer. Watch out for red flags like unfair IP ownership, exclusivity clauses, and unclear payment terms. To negotiate a fair
Sales Trend 2: Leadership AND Management
This is Sales Trend 2 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
For the last few decades, developing and cultivating leadership qualities
Unlocking Human Potential in the Age of Tech
In 30 seconds
Soft skills are now essential for everyone, not just salespeople. In a complex, connected world, automation threatens certain tasks, but people crave human connection. From building trust
Free Courses
The Sales Essentials Test Drive
Product Description
Sales Essentials Test Drive
The Test Drive is a cross section of The Sales Essentials Online Learning Programme.
The Sales ...
The Sales Essentials Course Introduction
Course Introduction: Sales Essentials Online Learning Programme
A free sales course, The Course Introduction is the first module of The Sales Essentials ...
Barrett Sales Trends
Barrett Sales Trends Report 2024
This business and sales trends report is dedicated to unfurling 'mythical truths', that have constrained business thinking. It's not one thing OR the other. The best results come from ...
Barrett Sales Trends Report 2023
We are on the cusp of the fastest, deepest, most consequential transformation of human civilization in history.
Being human-centred is about putting humanity back on the ...
Barrett Sales Trends Report 2022
The first issue of the Barrett 12 Sales Trends Report was published in December 2009. It was titled ‘12 Sales Trends for 2010: No more “Business as usual”’. Sales trend 10 ...
Barrett Sales Trends Report 2021
2020 has been one of the most trying year for many generations and we can’t wait for it to finish. We are over it and impatient for a sense of control, some degree of certainty, ...
Barrett Sales Trends Report 2020
Businesses, governments, industry bodies and the global business community have been talking for decades about making changes and taking action to address climate change, reduce ...
Barrett Sales Trends Report 2019
Trust is a vital element in our lives and, as such, it has been studied and debated for centuries. Trust is the belief that someone or something is honest and will not harm you, ...
Barrett White Papers
Barrett Whitepaper: The History of Sales Methodologies - Why Some Work and Others Don’t
Every once in a while a new book on sales and selling appears in the stores that lays claim to contain the secret to sales challenges. Many of these books promote themselves as being ...
Barrett Whitepaper: Should selling be studied at degree level at University?
There has been no officially recognized benchmark for professional salespeople at tertiary level. Finance, Marketing, Production, Engineering, Business Administration, IT, Research ...