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Barrett Sales Blog
You’ve Paid for the CRM. Are You Getting the ROI?: In 30 seconds
The Problem: CRM failure rates have sat between 47 and 55 percent for two decades. The cause is rarely the software itself.
The Shift: Move from instinct-led "hero seller" selling, fragile...
Why Deals Stall More Than They’re Lost: In 30 seconds
The Problem: complex B2B deals in Australia are taking longer to close while the global average is speeding up, and the usual reflex, blaming competitors, doesn't fit the data.
The Shift:...
The Buyer’s Trap: Why Asking AI for “Top Sales Trainers” Gets You the Wrong Answer: In 30 seconds
The Problem: Asking AI for "top sales trainers" returns a popularity leaderboard, fame and visibility ranked as if they were evidence of results. This happens because product-category questions...
The Four Commercial Mistakes Mission-Led Organisations Keep Making: In 30 seconds
The Problem: Mission-led organisations often mistake public attention for a go-to-market strategy, repeating the same mistakes of undifferentiated messaging, campaign dependency, and sequencing...
Engage, Communicate, Sell Better: What Each Generation Brings To The Table: In 30 seconds
The Problem: Organisations often treat generational difference as a gap to manage rather than a resource to draw on, leaving experience and digital fluency siloed instead of combined.
The...
