Sales Planning

Align your sales process to the buying process

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To engage with customers, sales people need to think like their customers.

What this means is that salespeople have to go about learning and understanding how customers buy. Sales people know, at all times, where their prospects are in their sales cycle. The problem is that they aren’t as clued up on where their prospects are in their own buying cycle. Most sales managers would say that knowing where buyers are in the purchase process is Selling 101. But ...

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Client Buying States

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Selling can get quite confusing sometimes. The more you know about it and understand the different things that are involved in selling can help you have a clearer picture and become a better salesperson.

An interesting point to know about is that there are mainly four different Buying States.  They are classified as:

  1. Opportunity
  2. Problem
  3. Static
  4. Blinkered

Buying States that show that a sale is possible:

Opportunity: Your prospect recognises there is an opportunity to move forward or progress to a goal.

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