Sales tips

Should clients pay for tender and RFP submissions?

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In principle, and ideally in practice, yes they should.

Why?

Because there is a lot of time, effort, money and IP that goes into preparing a tender or RFP (request for proposal). This also includes RFIs (request for information).

The companies requesting these tenders, RFPs and RFIs are freely benefiting from the expertise of suppliers if they are requesting highly detailed responses and expecting to pay nothing for this information. With the advent of software these companies can easily compare offerings ...

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How Retail Discount Advertising negatively impacts B2B Sales

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Fact – every business executive is a consumer.

Fact – every consumer, certainly here in Australia, is exposed to a barrage of discounting and sales offers from the retail sector.

In fact, on any given day, whether on TV, radio, billboard or online, we are bound to be exposed –in our experience- to at least 5-10 “discounting sales” or “discounted special offers” that are being promoted by companies selling everything from food to solar power, new homes to motors cars, ...

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Buyer Behaviours, AI & the Future of Sales Roles

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According to Gartner Research, by 2020 85% of interactions between businesses will be executed without human interaction. [i]

Automation has already diminished the number of people required for blue collar manufacturing roles; however, with the advent of AI (artificial intelligence), big data and algorithms, we are beginning to see sweeping changes happening across the once untouchable white collar sector, including the very people-oriented roles of sales, as many buyers shift part or all of their buying journey ...

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Why I want to tell you what to do, but I won’t, even if I know better

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We’ve all been there

How many times do we want to tell our clients what to do?

After only a few sentences uttered by them we, of course, know immediately what their issue is. We’ve seen it 10s or 100s of times before. It seems so obvious to us what they should do.

“If only they would just do this… it would be so much better/ save them so much time/ get them there faster/ make them safer, etc.” I hear ...

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The difference between Sales and Marketing Segmentation

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To segment or not to segment that is the question.

Traditionally, marketing has almost always dictated what a segment was. But sales segmentation and marketing segmentation are substantially different. In fact, it is these very differences that make sales strategy so different from marketing strategy.

Marketing defines segments as “A group of people that share one or more demographic and / or psychographic characteristics”.

However, salespeople deal with people, not groups.

Traditional segmentation usually takes into account how attractive a segment is ...

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Self-discipline and being organised pays

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Being disciplined and organised makes good dollars and cents.

To be on track with your sales quota you need to be organised, have a plan you stick to, and use a system for effective selling.

It’s never too late to start, regardless of where you are on the road towards realising your sales targets. All it really takes is some thought and self-discipline.

Probably the single biggest reason we see sales people struggle to make sales targets is ...

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Better sales outcomes through discernment

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What is discernment?

Discernment is the quality of being able to grasp and comprehend what is obscure[1]. It comes from from Old French discerner (13c.) “distinguish (between), separate” (by sifting), and directly from Latin discernere “to separate, set apart, divide, distribute; distinguish, perceive,” from dis- “off, away” (see dis-) + cernere “distinguish, separate, sift” (see crisis)[2]. According to the Cambridge dictionary, it is the ability to judge people and things well.

In this busy, cluttered and ...

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Selling Professional Services

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Even the once exclusive professions of accounting, medicine, law and engineering have come to realise that they can no longer survive on referrals and reputation alone; that marketing the firm, whilst it stimulates awareness and interest, is not enough to generate the levels of new business needed to cover the costs of running a professional practice.

Decades ago these professionals relied on their network of referrals. They developed a reputation amongst a select group of their friends that made ...

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Everybody benefits from knowing how to prospect

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Every business needs to prospect for new clients and customers, even non-sales people often need to reignite past business relationships and form new ones, internally or externally. You don’t need to be the primary salesperson or business development manager to be required to prospect well. Any call you make to another person whose attention you need to grab and focus on what you have to offer or propose is technically a prospecting call.

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100 Prospecting Sprint

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On your marks. Get set. Prospect!

Prospecting is the oxygen that fuels the sales fire. It is the ignition point that allows us to get in front of prospective buyers. Great sales people like great athletes do not leave prospecting to chance. They make sure that making prospecting sales calls features regularly in their weekly sales activities. Many experienced sales people make sure they do two or three 2 hour blocks of prospecting every week: calling ...

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