Forget dictatorships, command and control style approaches, persuasion has a lot more going for it when it comes to better sales, better relationships, better team work, better business outcomes and long term change in actions and behaviour. The term persuasion is most commonly associated with sales people. And there’s a good reason for that. If we consider the Business Dictionary definition of persuasion, “process aimed at changing a person’s (or […]

After years of study and polishing technical skills to be a competent professional in a chosen field, it can come as a shock to many people that they need to sell their services and capabilities. The topic of selling and growing a business often doesn’t feature in university lectures. In fact, selling is in many cases covered over and, if spoken about at all, is only mentioned as an unsavoury

Have you looked around in tech sales – including computers, mobiles phones, gadgets, audio etc? There seems to be a hell of a lot more marketing going on and less selling, sales people in the shops are not doing the selling – but the marketing department and the hype is. There is more emphasis on the marketing and the looks, more hype, more stuff, more launching of a new product