About Sales Training

We understand that getting access to quality, up-to-date and ongoing sales education and resources can be a hit and miss affair. Classroom based sales training and quality sales coaching can often be hard to access especially when you need it most. Not content to wait for their companies to provide sales training courses, many top performing or aspiring sales professionals look to continuously educate themselves. We understand that to help you achieve your performance goals and sales results effective sales education needs to be continuous, ongoing, incremental and relevant – a little bit every day, every week, every month, every year to keep the momentum going and allow for an evolution in sales mastery and achievement of sales results. So if you

find yourself wanting to learn more about selling and the sales profession
want to hone your sales skills or validate your current level of sales capability
want to get an edge on your competition
want to run your own business and generate sales
want to be the best sales person in your business or industry or be the best you can be

then the first in our series of Online Sales Training programs: Sales Essentials Online Program will suit anyone who needs and wants to sell very well. Whilst it is not designed to cater for specific nuances in every culture, the program is designed to provide you with access to the core sales principles, process, tools and fundamentals common in 21st century sales across a global marketplace. If you are new to sales, here you will find all the fundamentals to get you started. If you are seasoned sales professional, this program will be a good refresher of what good sales practice looks like and where you are currently at, and if you are anywhere in-between, you will find what you need to fill in the gaps, correct what needs correction, and validate what you are doing is right. Sales Essentials Online Program is our flagship sales program. We will be bringing you other online training programs in the future. Sales Essentials Online Program is available to everyone now.

Speak to us about your needs.

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Barrett Sales Blog

Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap: In 30 seconds The Problem: B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows technology usage alone explains less than 1% of sales performance...

The “Just” Trap: How Lazy Leadership Kills Sales Performance: In 30 seconds The Problem: Leaders use "just" language - "just use the CRM," "just focus on value" - which is lazy thinking disguised as decisiveness. This dumps complexity onto teams without frameworks,...

Sales Telemetry: Why Excellence Lives in 273 Micro-Steps: In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B sales...

The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier: In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. Teams...

31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever: In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash costs....