Sales Essentials Blog

Selling isn’t only for salespeople

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Have you ever tried to persuade someone about the merits of a new idea, service or initiative?

Most sure you have. Countless times.

People do this all the time in our personal, professional and community lives. It is part of being a human.

So how did your efforts go?

Did you get their attention?

Did you convince them to adopt your idea?

Did you both get what you wanted out of the exchange?

Did you feel satisfied that you made a positive impact?

Maybe. Maybe not.

It all depends on how well you were able to enlist all the skills and qualities of good sales practices.

Everybody lives by selling something every single day, whether we know it or not; whether we like it or not. Selling is when humans solve problems, realise opportunities & exchange something of value, together.

Selling isn’t the domain of people called salespeople.

It is a human domain. The title of Daniel Pink’s book ‘To Sell is Human’ says it all.

For those of us who have talents and capabilities we need or want to take to market (and isn’t that nearly all of us?) we have to harness the positive capabilities of human centred, ethical selling practices.

Without this essential life skill, we cannot realise our own potential.  

Selling is the vehicle that allows opportunity to flourish and people to prosper. Selling is a vehicle, and as such, has a framework, a structure and power, and it needs instruction and guidance in how to drive it, but once we have mastered the basics we are off and away and the world of opportunity awaits.

How we drive, how we sell is our choice, but most people can learn how to do it and make it part of our everyday practice. Selling is ubiquitous in our daily lives, yet it is poorly understood & usually left to chance. It doesn’t need to be this way, Selling is a necessary life craft that can be mastered.

We know that Selling Better is the best way to realise opportunity because it’s about being human centred, it’s about ethical practice, it’s about long term and sustainability, it’s about mutual prosperity. 

So come on, join us on the Selling Better journey and learn how to sell and embrace your inner salesperson. You might just enjoy the ride.

Author: Sue Barrett,


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