Sales Essentials Blog

Spot new trends, drive innovation and sell better

Posted by:

Businesses are frequently encouraging their people to be more creative, develop new opportunities and drive innovation and growth.

That’s all well and good but how do we spot new trends, drive innovation, and sell better so as to secure our future?

There will be many variables to consider in each of our answers to this question; however, there are three core things we need to master if we want to spot and create trends before anyone else does, if we want to get ahead of the curve, and if we want to be an indispensable resource or asset to our business and our clients. If we want to own tomorrow we need to be open minded, curious and masters of active listening.

One of the main benefits of being in a sales role is that it puts us at the epicentre of change and the emergence of the new trends that may shape tomorrow if we are ready and willing to pay attention to the information.

We need to be receptive to information and experiences as they come to us in their many forms. Judging or criticizing keeps us from seeing and hearing opportunities. Not looking outside our comfort zones keeps us narrow minded and closed to opportunity.

Asking insightful questions, paying attention to the little things, verifying, understanding, and engaging in active listening are the essentials skills we need to master. They take up very little space and we can apply them anywhere and everywhere we go. If we allow ourselves this receptivity and practice these skills we are much more likely to see patterns, hear messages, look at things and situations from different perspectives.

Active Listening is a particularly important skill to practice because we can be an expert in our field and a skillful questioner but if we do not hear what is really being said by the other person we will miss vital information that would allow us to form connections, explore ideas, spot trends and create new opportunities.

As David Bowie once said, ‘Tomorrow belongs to those who can hear it coming.’

So can you hear tomorrow coming? Why not assess your listening skills using the checklist below?

Are you a Marginal Listener?

  • minimal concentration and listening effort applied
  • easily distracted by their own thoughts and impressions
  • plays with the message but don’t really hear what is being said
  • misunderstandings are common
  • the other person does not feel listened to
  • this listening is sometimes due to lack of confidence or the ‘old pro’ feel like they have heard it all before

Are you an Evaluative Listener?

  • higher level of listening and concentration applied
  • actively trying to hear what the person is saying but not making an effort to understand their intent
  • evaluates and categorises the overall argument
  • concentrates on preparing a response
  • ready with a response as soon as the person is finished
  • forms an opinion about the words before the other person is finished speaking
  • risk not accurately understanding the message being sent

Are you an Active Listener?

  • refrains from evaluating the message until the person has finished explaining
  • tries to see other’s point-of-view
  • attention on words spoken and on the other person’s thoughts and feelings
  • suspension of personal thoughts and feelings to give attention solely to the other person
  • displays empathy
  • verbal and nonverbal cues to indicate listening
  • use of verifying, clarifying and paraphrasing

If you would like to understand more about how to sell better and develop the core selling and communication skills of top sales performers underpinned by a fair exchange of value mindset please, do our free online Sales Essentials Test Drive module or our full 8 Module Sales Essentials Program.


Author: Sue Barrett,


Leave a Reply

Your email address will not be published. Required fields are marked *

No links/urls/http allowed in comment section. They are a security risk, comments containing them will simply be discarded! You may use these HTML tags and attributes:<abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

To prove you are human, enter the AntiSpam Text shown in the image into the input field
Click to hear an audio file of the anti-spam word
Fill in text as seen in the image *