Communication skills are vital in the sales business. We work in a sphere that demands a constant and dynamic interchange of ideas between sales professional and client. Communication is arguably the most important aspect of the sales mechanism, underpinning how successful we are at our jobs. Optimising your communication technique is, therefore, key.
But good communication consists of more than just being articulate. Anybody can master the art of talking. How good are you at asking questions? Do you know the best questions to ask in a certain situation? And have you worked out when to cease asking questions, and start listening?
These aren’t always easy tasks to master; some sales people find prospecting, interviewing, follow-up phone calls and similar assignments incredibly tough. But being a good communicator is a skill that can be learnt through solid practice. To develop great communication skills will require self-analysis, as well as an understanding of your client and their needs. Positivity and enthusiasm are traits you need to build up in yourself, and these will put you on the path to successful sales.
Knowing when to negotiate is another crucial skill you should master. Not all situations call for negotiation; however, realising when it’s the right time to pull out your arbitration smarts will definitely improve your sales prowess. The material in this book aims to teach you the important science of communication, which every top sales person should continually be aiming to perfect in the 21st century marketplace. We at Barrett want you to understand that you are part of an enterprising, progressive industry that is changing the world for the better.
Remember: everybody lives by selling something.
We hope you enjoy this book.