History
Since 1995 we have
- Won the 1997 Telstra and Victorian Government Small Business Award
- Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research
- Profiled 70,000+ people in sales, business development and leadership
- Trained 10,000+ people in Australia, New Zealand and Asia-Pacific
- Mapped 100+ different sales roles
- in 2012 we have partnered with Swinburne University of Technology to be the first to offer the first VET accredited sales training program endorsed by a University in Australia providing both a Diploma in Business and Certificate-IV in Business Sales.
- Our approach is grounded in the powerful coupling of knowledge and insight
- Providing access to both knowledge and insight allows for the cultivation of wisdom
- Results through working with the whole person, aligning intentions and actions to purposeful strategy (sales strategy)
- Our work is guided by the Sales Essentials Sales Philosophy ‘Everybody lives by selling something’
- An effective and aligned culture staffed by purposeful, skilled, effective individuals, teams and leaders
- Better quality revenue growth and retention with existing clients
- Increased ‘new to business’ clients
- Happier, more satisfied clients
- Resourced to think about their role and business and make decisions and take action based on evidence
- Resourced to self correct and take personal responsibility for their attitudes, actions and results
- Increased awareness about where they fit in the business and in the broader scheme of things
Speak to us about your needs.
Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
Barrett Sales Blog
Why Your Sales Playbook Needs a 2026 Upgrade: In 30 seconds
The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed before...
What the Hell Happened to B2B Selling in 2025?: In 30 seconds
The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist...
When AI Hallucinations Derail Your Sales Efforts: In 30 seconds
Key Takeaways:
The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically...

