History

Since 1995 we have

Won the 1997 Telstra and Victorian Government Small Business Award
Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research
Profiled 70,000+ people in sales, business development and leadership
Trained 10,000+ people in Australia, New Zealand and Asia-Pacific
Mapped 100+ different sales roles
in 2012 we have partnered with Swinburne University of Technology to be the first to offer the first VET accredited sales training program endorsed by a University in Australia providing both a Diploma in Business and Certificate-IV in Business Sales.

Who we are We are not just a sales training provider; we are an end-to-end (sales) consulting practice with a prominent reputation in the Australian market as trusted experts, a coaching (sales coaching) firm and advisors in creating high performing, sustainable people and teams. We have a unique position in the marketplace with research and IP specifically in the Australian sales competency space that ensures we deliver culturally relevant and results oriented projects. What we do Through proprietary models, behaviour change processes and personal insight, underpinned by our Competency model, we work in partnership to help individuals and organisations adopt proven processes and productive behaviours and make them a ‘way of life’. This then leads to increased professional and personal confidence and competency, client loyalty, revenues and profit. What makes us different

Our approach is grounded in the powerful coupling of knowledge and insight
Providing access to both knowledge and insight allows for the cultivation of wisdom
Results through working with the whole person, aligning intentions and actions to purposeful strategy (sales strategy)
Our work is guided by the Sales Essentials Sales Philosophy ‘Everybody lives by selling something’

Our value to clients Our clients value the holistic approach we take in working alongside them to create excellence through purposeful action and sustainable cultures. They are able to achieve individual and organisation results. The organisation:

An effective and aligned culture staffed by purposeful, skilled, effective individuals, teams and leaders
Better quality revenue growth and retention with existing clients
Increased ‘new to business’ clients
Happier, more satisfied clients

The individual:

Resourced to think about their role and business and make decisions and take action based on evidence
Resourced to self correct and take personal responsibility for their attitudes, actions and results
Increased awareness about where they fit in the business and in the broader scheme of things

Speak to us about your needs.

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Barrett Sales Blog

Selling Better: Aiming for Better, Not Perfect: In 30 seconds Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat captain constantly adjusting sails to changing winds....

Your Sales ‘Tell’: The Unconscious Habit That’s Costing You Deals: In 30 seconds Sales professionals have unconscious "tells"—habits that instantly signal to prospects "I'm here to sell, not understand you." Common tells include jumping to premature solutions, asking...

The Competitive Advantage Hiding in Plain Sight: In 30 seconds What if your competitors are overlooking talent that delivers 8% higher quota attainment? Xactly's research shows women hit 86% of targets versus men's 78% yet represent only 19% of sales...

The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long): In 30 seconds Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers conduct 90% of their research independently and seek...

One Bad Apple: Why Your Team’s Weakest Link Matters More Than You Think: In 30 seconds Watch who you let near your mind. Professor Will Felps proved what leaders have long suspected: a single toxic team member can reduce overall performance by 30 to 40 per cent, even when...