History

Since 1995 we have

Won the 1997 Telstra and Victorian Government Small Business Award
Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research
Profiled 70,000+ people in sales, business development and leadership
Trained 10,000+ people in Australia, New Zealand and Asia-Pacific
Mapped 100+ different sales roles
in 2012 we have partnered with Swinburne University of Technology to be the first to offer the first VET accredited sales training program endorsed by a University in Australia providing both a Diploma in Business and Certificate-IV in Business Sales.

Who we are We are not just a sales training provider; we are an end-to-end (sales) consulting practice with a prominent reputation in the Australian market as trusted experts, a coaching (sales coaching) firm and advisors in creating high performing, sustainable people and teams. We have a unique position in the marketplace with research and IP specifically in the Australian sales competency space that ensures we deliver culturally relevant and results oriented projects. What we do Through proprietary models, behaviour change processes and personal insight, underpinned by our Competency model, we work in partnership to help individuals and organisations adopt proven processes and productive behaviours and make them a ‘way of life’. This then leads to increased professional and personal confidence and competency, client loyalty, revenues and profit. What makes us different

Our approach is grounded in the powerful coupling of knowledge and insight
Providing access to both knowledge and insight allows for the cultivation of wisdom
Results through working with the whole person, aligning intentions and actions to purposeful strategy (sales strategy)
Our work is guided by the Sales Essentials Sales Philosophy ‘Everybody lives by selling something’

Our value to clients Our clients value the holistic approach we take in working alongside them to create excellence through purposeful action and sustainable cultures. They are able to achieve individual and organisation results. The organisation:

An effective and aligned culture staffed by purposeful, skilled, effective individuals, teams and leaders
Better quality revenue growth and retention with existing clients
Increased ‘new to business’ clients
Happier, more satisfied clients

The individual:

Resourced to think about their role and business and make decisions and take action based on evidence
Resourced to self correct and take personal responsibility for their attitudes, actions and results
Increased awareness about where they fit in the business and in the broader scheme of things

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Barrett Sales Blog

Gotta Plane to Catch – It’s Actually True: In 30 seconds Don't fall off your chair, but I'm finally taking a proper 10-day holiday. It's been two years since my last major break, and I'll confess I'm really bad at taking time off. I'm good at...

The Critical Soft Skills That Make Sales Teams Unstoppable in the AI Age: In 30 seconds As AI grows more sophisticated, human connection skills become even more valuable. According to Salesforce's 2024 State of Sales report, 83% of sales teams using AI saw revenue growth compared...

AI is Everywhere, But Without Your People, It’s Going Nowhere: In 30 seconds In a C-suite meeting, AI’s promise is clouded by confusion. Your inbox overflows with AI pitches: chatbots, analytics, automation. Where to start? One client is learning the hard way,...

Trust Wins the Long Game: Why Game Theory Trumps Short-Term Tricks: In 30 seconds A national building supplies firm won a big account by slashing prices, only to lose it six months later to a pricier, more reliable competitor. In contrast, a tech-security BDM secured...

Stop ‘Speaking Your Mind’. Start Winning: In 30 seconds Blurting out whatever’s on your mind might feel good for five seconds, but it can kill a deal, a relationship, or your reputation just as quickly. In business, brutal honesty without strategy...