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Barrett Sales Blog
The Barrett Sales Blog gives you free weekly access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management and leadership.
Published since February 2007, the Barrett Sales Blog is designed for people who live by selling something whether you are in sales, business development, account management, customer service, management, marketing, business owners, HR.
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Barrett Sales Blog
You’ve Paid for the CRM. Are You Getting the ROI?: In 30 seconds
The Problem: CRM failure rates have sat between 47 and 55 percent for two decades. The cause is rarely the software itself.
The Shift: Move from instinct-led "hero seller" selling, fragile...
Why Deals Stall More Than They’re Lost: In 30 seconds
The Problem: complex B2B deals in Australia are taking longer to close while the global average is speeding up, and the usual reflex, blaming competitors, doesn't fit the data.
The Shift:...
The Buyer’s Trap: Why Asking AI for “Top Sales Trainers” Gets You the Wrong Answer: In 30 seconds
The Problem: Asking AI for "top sales trainers" returns a popularity leaderboard, fame and visibility ranked as if they were evidence of results. This happens because product-category questions...
The Four Commercial Mistakes Mission-Led Organisations Keep Making: In 30 seconds
The Problem: Mission-led organisations often mistake public attention for a go-to-market strategy, repeating the same mistakes of undifferentiated messaging, campaign dependency, and sequencing...
Engage, Communicate, Sell Better: What Each Generation Brings To The Table: In 30 seconds
The Problem: Organisations often treat generational difference as a gap to manage rather than a resource to draw on, leaving experience and digital fluency siloed instead of combined.
The...
