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Barrett Sales Blog
The Barrett Sales Blog gives you free weekly access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management and leadership.
Published since February 2007, the Barrett Sales Blog is designed for people who live by selling something whether you are in sales, business development, account management, customer service, management, marketing, business owners, HR.
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Barrett Sales Blog
AI: Your Ally for Better Client Engagement & Sales Success: In 30 seconds
AI is my ally, revolutionising sales and client service with enhanced productivity and engagement. Robotic Process Automation streamlines CRM tasks, while Natural Language Processing (NLP)-powered...
Is Rapport Really the #1 Predictor of Sales Performance?: In 30 seconds
While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales success to “being likeable” oversimplifies...
Top 5 Articles for Q1, 2025: In 30 Seconds
In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that create real connection and trust. With so much...
Growth Stalled? The Absence of a Sales System in Founder-Led Businesses: In 30 seconds
Founder-led businesses often start with the founder driving sales through vision and hustle. Early success comes quickly but scaling stalls due to the absence of a sales system inside the...
Digital Stagecraft: Engage, Communicate & Sell Better in the Digital Age: In 30 seconds
With Gartner predicting in the near future that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, reflecting a substantial move towards digital-first...
