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Barrett Sales Blog
The Barrett Sales Blog gives you free weekly access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management and leadership.
Published since February 2007, the Barrett Sales Blog is designed for people who live by selling something whether you are in sales, business development, account management, customer service, management, marketing, business owners, HR.
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Barrett Sales Blog
Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery: In 30 seconds
Coached sales teams consistently outperform policed ones by 10–20%. Why? Because coaching fosters confidence, critical thinking, and meaningful client engagement—whereas policing drives...
I Love Kimmi: A Celebration of Exceptional Service in an Era of Enshittification: In 30 seconds
Two months ago, I entered Hugo Boss at Chadstone Shopping Centre, seeking a perfect suit. Kimmi, a warm sales associate, showed me a great black suit but promised to source another colour....
AI: Your Ally for Better Client Engagement & Sales Success: In 30 seconds
AI is my ally, revolutionising sales and client service with enhanced productivity and engagement. Robotic Process Automation streamlines CRM tasks, while Natural Language Processing (NLP)-powered...
Is Rapport Really the #1 Predictor of Sales Performance?: In 30 seconds
While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales success to “being likeable” oversimplifies...
Top 5 Articles for Q1, 2025: In 30 Seconds
In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that create real connection and trust. With so much...
