Psychological health and sales
A healthy mindset and a positive outlook are essential attributes in any successful sales person. This doesn’t mean simply smiling in front of clients or being bouncy in face-to-face meetings – the persona you portray externally should stem from your inner physical and psychological state. Optimism and positivity are often in scarce proportion in today’s markets – events like the GFC have rocked global economies and shaken up many industries, sales included. But it’s easy to let negativity take over your professional attitude. This book will show you how to avoid that; it’s a lot easier to nurture a calm, hopeful, idealistic outlook than you might think.
The brain is a complex chemical-electrical machine, and we’re learning more about how it works every day. Despite this, you can control your thought processes. Mastering the way your thoughts flow, and determining how your emotions and feelings will translate into tangible results, will point you on the road to sales success. Emotional intelligence, self awareness, resilience – these are all characteristics you can
develop over time. There is a solid connection between psychological health and sales mastery; research has shown it – and you can see it every day in those of your peers who have learned to cope under pressure, focus on solutions, and evolve in their careers with a positive outlook.
The material in this book aims to help you discover the benefits of building a healthy mind and body, and the edifying effects this will have on your sales career. It seeks to help you understand that you are part of an enterprising, progressive industry that is changing the world for the better.
Remember: everybody lives by selling something.
We hope you enjoy this book.