Traditional Marketing Strategy – Time for a Change
This whitepaper takes a hard look at marketing strategy and sales. What are the changes that are driving marketing and sales in your market today? Our initial, overall impression is that whilst sales has taken up the challenge and faced the need to change, marketing generally has fallen behind. In this 24 page paper we look at how Solutions Selling has evolved as the leading driver in selling today and how marketing has missed the mark, rapidly losing effectiveness and credibility. We explore some options that marketing should consider in an attempt to recover its lost credibility. And finally, we look at how sales – using solutions selling techniques – and marketing, using a more appropriate model, can work collaboratively to increase the impact they both have on new business development and customer satisfaction. Don’t be fooled by the spin, traditional sales and marketing strategy has failed business for far too long.
“Lucky Marketing Professionals – They Face No Malpractice Suits” forces us to look critically at the impact of traditional marketing and its failures. It shows us how solutions selling techniques and a reborn marketing approach can work together in a unified strategy to achieve amazing results.