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Barrett Sales Trends Report 2024

Author: Sue Barrett | 82 Pages

AUD $0.00 inc. tax

For decades, the business world has been dominated by what looked like opposites to choose from. You could be a hunter or a gatherer, a manager or a leader.

These concepts have been pitched to the business community as opposing and mutually exclusive choices, forcing a binary mindset. These polarisations don’t apply to modern businesses and sales operations – and they haven’t served us well for some time now.

In 2023 we have worked with businesses across industries and we’ve seen firsthand how sales teams and operations that embrace a holistic mindset fare better in both results and team wellbeing.

This report is about embracing ‘AND’ and leaving behind the ‘OR’ position. The ‘AND’ approach encourages open-mindedness and curiosity and fosters collaborations, all qualities of high performance and successful teams.

 

This business and sales trends report is dedicated to unfurling ‘mythical truths’, that have constrained business thinking. It’s not one thing OR the other. The best results come from AND. It’s about working together, in harmony, collaborating to find a balance, purposefully adapting to changes with disciplined flexibility, as situations, markets and businesses evolve.

It’s time to move from ‘OR’ statements and situations to embracing ‘AND’ as the guiding principle in sales strategies and operations.

In 2023 we have worked with businesses across industries and we’ve seen firsthand how sales teams and operations that embrace a holistic mindset fare better in both results and team wellbeing.

This report explores how this shift in mindset can reshape our thinking and the landscape for sales and business success, offering insights into the most effective ways to achieve this delicate balance.

 

 

 

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