The first issue of the Barrett 12 Sales Trends Report was published in December 2009. It was titled ‘12 Sales Trends for 2010: No more “Business as usual”’. Sales trend 10 in that report was about sustainable selling – about forging cultures that are based on legitimate business relationships which serve the environment, people, businesses, and communities.
We have talked publicly about the topic of sustainability ever since. In 2020 our sales trends report was titled ‘The time is NOW’ which was a clarion call to highlight that the world’s house is on fire and we are running out of time to take purposeful and decisive action in how we do business and sales that create a sustainable and environmentally healthy future for all. Ironically, our 2020 sales trends report was published a few short weeks before the catastrophic 2019-20 bushfires that devastated Australia.
In this report we don’t pretend to have all the answers, there is much to be discussed and defined. There are industries that will of course find it easier than others, but every positive action and improvement is progress.
What is clear is there’s no other option but to find the best pathways forward and take action now before it’s too late. We, as sales and business professionals can make a difference, a big difference.
Why? Because we are the ambassadors of our organisations, the client facing leaders and influencers who are on the ground engaging and listening to what’s happening and what our clients want, we’re the harbingers of opportunity, the bringers of new ideas, innovations and solutions that can bring about accelerated positive change and adaption, fast.
It’s only a lack of imagination, determination, and courage that will hold us back.
The 2022 Sales Trends Report is filled with ideas and practical ways to achieve this.