The theme for Barrett’s Sales Trends for 2015 is ‘Transparency and the Middle Path’. This theme stems from the idea of everything in moderation and a new openness whether by choice or not. Over the years, salespeople and organisations have often focused solely on a single idea, shifting from one to the other as strategies proved ineffective. More recently, there has been a realisation that a more balanced approach (where a number of different aspects are given equal weighting) is potentially more appropriate and more effective for their businesses, especially in an increasingly complex world. This makes sense; however, it isn’t always easy to grasp and communicate in a considered and practical manner.
Equally, in today’s digital climate where information of all kinds is disseminated so easily and readily, people are expecting (and in some cases demanding) greater transparency from organisations in a variety of arenas—think price, supply sourcing, how things are made/grown, social conscious, higher purpose and so on. Today’s CEOs and sales leaders need to be more aware of not only how they are doing business, but also how they are communicating this information and the impact their openness or lack thereof is having on the hearts and minds of their customers, stakeholders and the broader community.
See which sales trends will have the greatest impact on your business in 2015.