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Barrett Sales Blog
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps: In 30 seconds
The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B sales...
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier: In 30 seconds
The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. Teams...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever: In 30 seconds
The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash costs....
Why Your Sales Playbook Needs a 2026 Upgrade: In 30 seconds
The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed before...
What the Hell Happened to B2B Selling in 2025?: In 30 seconds
The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist...
