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Barrett Sales Blog
Selling Better: Aiming for Better, Not Perfect: In 30 seconds
Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat captain constantly adjusting sails to changing winds....
The Competitive Advantage Hiding in Plain Sight: In 30 seconds
What if your competitors are overlooking talent that delivers 8% higher quota attainment? Xactly's research shows women hit 86% of targets versus men's 78% yet represent only 19% of sales...
The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long): In 30 seconds
Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers conduct 90% of their research independently and seek...

