Upselling and Cross Selling

AUD $1.00 inc. tax

It is more than likely that you will deal with a mix of clients: some with little or no understanding about what we really do and those with previous experience, knowledge and opinions in our area of expertise. And then there are those clients who are in between. Whatever their level of sophistication, how well we understand and identify our clients’ key priorities and problems, and what they value about working with a credible business partner is crucial to developing, attracting and retaining healthy client relationships and growing sales.



What I have found is that we all need to understand that our products and services sell because they solve problems for our clients. A ‘problem’ can be interpreted as an issue, opportunity or priority a client wants to address. By understanding this, you can deliver value to your client rather that just selling to them based on price and product. So to ensure that you do not miss valuable business opportunities, always think about your business in terms of problems you solve for your clients.


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