Sales Essentials Logo

Trust is the heartbeat of business, sales and society

Trust is the heartbeat of business, sales and society. Without this life force pumping vitality through our collective systems every day we start to wither and recoil. We become weak and anaemic. We close ourselves off and lose sight of what is real and important to our survival. However, trust is much more present in our daily lives than the media and governments might have us believe. Most of the […]

Trust is the heartbeat of business, sales and society Read More »

A new salesperson stereotype

The typical salesperson stereotype is that of the fast talking, overly confident and ambitious, competitive, win at all costs, know-it-all persona that is often portrayed in the media and business world via films, press, social media, books, articles, and so on. Many salespeople have never been able to relate to this stereotype and others who don’t consider themselves salespeople but need to sell find this task daunting because they don’t

A new salesperson stereotype Read More »

I’m not a salesperson but I have to sell

After years of study and polishing technical skills to be a competent professional in a chosen field, it can come as a shock to many people that they need to sell their services and capabilities. The topic of selling and growing a business doesn’t often feature in university lectures. But in today’s market, a competent selling capability isn’t a nice-to-have add-on, it is an essential business and life skill. You

I’m not a salesperson but I have to sell Read More »

Selling isn’t only for salespeople

Have you ever tried to persuade someone about the merits of a new idea, service or initiative? Most sure you have. Countless times. People do this all the time in our personal, professional and community lives. It is part of being a human. So how did your efforts go? Did you get their attention? Did you convince them to adopt your idea? Did you both get what you wanted out

Selling isn’t only for salespeople Read More »

The Optimistic Sales Professional

Sales is a demanding profession. Top performers know that to sustain a high level of performance, they need to keep fit and well – both physically and psychologically. And there’s a body of research showing that keeping an optimistic outlook and having the physical energy to meet the demands of working in sales are critical to a salesperson’s effectiveness, success and overall well-being. Something many of us know intuitively, but

The Optimistic Sales Professional Read More »

How do we sell in a Circular Economy?

What is the Circular Economy? Circular economy is an alternative for the “Take, Make, Consume and Dispose” mindset and business model. It is easiest to imagine first if we look at the living natural world where there is no landfill, no waste: in this biological cycle things live and die and are recycled and repurposed by nature in a circular manner. There is no waste. Unlike the human world where

How do we sell in a Circular Economy? Read More »

The Silent Majority

The history of sales methodologies and salespeople is full of twists and turns. With a few excellent –or at least well-intentioned– ways of selling and many others that are the complete opposite. There was a time when the salesperson was the only one with information about new products—from the end of the 19th century to mid-20th century; they were the experts and customers were in their hands when it came

The Silent Majority Read More »

changing tracks

Better sales outcomes through discernment

What is discernment? Discernment is the quality of being able to grasp and comprehend what is obscure[1]. It comes from from Old French discerner (13c.) “distinguish (between), separate” (by sifting), and directly from Latin discernere “to separate, set apart, divide, distribute; distinguish, perceive,” from dis- “off, away” (see dis-) + cernere “distinguish, separate, sift” (see crisis)[2]. According to the Cambridge dictionary, it is the ability to judge people and things

Better sales outcomes through discernment Read More »

The Power of Optimism and Opportunity for Sales & Business

Bob Safian, Editor in Chief of Fast Company, said: “…Uncertainty reigns as rapid change disrupts expectations and social norms. Global leadership is fractured and economic conditions fluctuate widely. Specters loom, from climate change to cyberterrorism. The relentless pace can make you want to curl up in a corner, wary of what might come next. Or you can stare unblinkingly at this time of chaos and dig into the difficult work

The Power of Optimism and Opportunity for Sales & Business Read More »

Sales Trend 3: Human Centred Selling – designing Empathetic Customer Centric Cultures

Sales Trend 3 from the Barrett 12 Sales Trends Report for 2018 is about Human Centred Selling. Bestselling author and business icon Stephen Covey once said: “When you show deep empathy toward others … That’s when you can get more creative in solving problems”. In this hyper connected world it’s easy to gain access to information and make simple online purchases that are transactional in nature; items that we know

Sales Trend 3: Human Centred Selling – designing Empathetic Customer Centric Cultures Read More »

Scroll to Top