Barrett Whitepaper: Lucky Marketing Professionals – They Face No Malpractice Suits

sales and marketing strategy
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Barrett Whitepaper: Lucky Marketing Professionals – They Face No Malpractice Suits

AUD $12.85

How is it that marketing has missed the mark so badly, rapidly losing effectiveness and credibility, whilst at the same time Solutions Selling has evolved as the leading driver in selling today?

In this insightful 24 page paper we explore some options that marketing should consider in an attempt to recover its lost credibility. And finally, we look at how solutions selling techniques and marketing under a more appropriate model, can collaboratively work to increase the impact they both have on new business development and customer satisfaction.

Don't be fooled by the spin, traditional sales and marketing strategy has failed business for far too long. “Lucky Marketing Professionals – They Face No Malpractice Suits” forces us to look critically at the impact of traditional marketing and its failures. It shows us how solution selling and a reborn marketing approach can work together in a unified strategy to achieve amazing results.

Remember: everbody is selling something.

You can purchase and download this detailed 24 page Barrett Whitepaper now.

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Product Description

Traditional Marketing Strategy – Time for a Change

This whitepaper takes a hard look at marketing strategy and sales. What are the changes that are driving marketing and sales in your market today? Our initial, overall impression is that whilst sales has taken up the challenge and faced the need to change, marketing generally has fallen behind. In this 24 page paper we look at how Solutions Selling has evolved as the leading driver in selling today and how marketing has missed the mark, rapidly losing effectiveness and credibility.  We explore some options that marketing should consider in an attempt to recover its lost credibility. And finally, we look at how sales – using solutions selling techniques – and marketing, using a more appropriate model, can work collaboratively to increase the impact they both have on new business development and customer satisfaction. Don’t be fooled by the spin, traditional sales and marketing strategy has failed business for far too long.

Lucky Marketing Professionals – They Face No Malpractice Suits” forces us to look critically at the impact of traditional marketing and its failures. It shows us how solutions selling techniques and a reborn marketing approach can work together in a unified strategy to achieve amazing results.

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