Sue Barrett

BSc; Cert (Strategic Management); Cert IV (Accredited Workplace Assessor & Trainer); Accredited Executive Coach; Inducted into the Business Women Hall of Fame 2000; 1997 Winner of Telstra & Victorian Government Small Business Award; Finalist 1998 & 2001 Telstra Business Woman of the Year Awards; Sponsor of Victorian Institute of Sport (VIS) ACE Program 1991 – present; Director, Swimming Victoria (past)

Founder & Managing Director of Barrett Consulting Group (est. 1995) one of Australia’s leading sales consulting firms specialising in helping organisations improve their sales operations, Sue and her team focus on Sales Strategy, Sales Force Design, The Value Chain, Sales Benchmarking, Sales Training and Coaching, and are changing the way people sell & do business.

Sue is one of the leading voices commenting on sales today. Sue has a unique way of getting to the heart of the matter – she combines extensive knowledge, research, insight, and practical experience with a deep sense of compassion to bring forth a more enlightened way of thinking and participating in the world. This makes her stand out from the usual crowd of existing business commentators. Her ability to distil complex ideas and relate them to life’s everyday challenges and opportunities has audience members and readers leaving with a stronger understanding of “self” and how they can begin to achieve sales excellence through purposeful action.

Sue works as business adviser, speaker, writer, facilitator, sales coach, training provider and pracademic and lives by the philosophy that ‘Selling is everybody’s business & everybody lives by selling something.’

One of her most significant achievements is to be the first in Australia to put the profession of Selling on the University Agenda with the Barrett Sales Essentials Program now accredited as a Diploma of Business & Certificate IV in Business Sales and Business Administration at Swinburne University of Technology

Prior to founding Barrett, Sue was a lead consultant for a major consulting recruitment firm specialising in sales recruitment and commenced her business career in the pharmaceutical industry.

Other Achievements include building a world class Sales Competency Dictionary based on Australian and international research, the first of its kind in Australia.

Sue writes regularly for Smartcompany and The Public Accountant and contributes to other local and international publications.