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The Sales Essentials Story

People frequently ask us how they can easily access the tools, knowledge and education to sell successfully and with integrity.

Since 1995 we have been working with many thousands of people giving them access to practical and effective sales tools, knowledge and education with outstanding results; but the challenge has always been moving beyond the classroom. That’s how the idea of an online sales education and resource platform came about.

Salesessentials.com was born out of the necessity to give people everywhere access to real-time, reliable, evidenced based, practical and useful sales tools, resources, education and research that works.

And, let’s be honest, if you have an idea, capability, product, service, or opportunity that you want to take to market, or get buy-in from your colleagues or stakeholders you need to be able to sell – ethically, honorably and effectively.

Barrett Salesblog
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Welcome to Sales Essentials

At Salesessentials.com we believe selling is everybody’s business. This is not new, however, the way we sell and the way we do business in the 21st Century is very different from the traditions established in the 20th Century.

21st Century Selling requires a different philosophy and a different approach. We believe that the best way to persuade people is with your ears – by listening to them. We believe that selling and service go hand in hand.

Today if you have an idea, capability, product, service, or opportunity that you want to take to market, or get buy-on from your colleagues or stakeholders then you need to be able to sell – ethically, honorably and effectively.

Today there are very few absolutes and everything is subject to evolution and reinvention. Business is not just about doing deals anymore; it’s about developing strong relationships that go beyond great products, great service and great design and instead focus on cultivating real value beyond price alone. 21st Century Selling is about the fair exchange of value where people buy from people they trust and, in turn, both the buyer and the seller achieve real results and prosperous viable relationships.

Salesessentials.com was born out of a vision we had in 2000; a vision that we would build a robust online DIY sales education platform for people intent on being effective sales professionals. We, like many of our colleagues and clients, were sick of the hyped-up motivational speeches, the tricks and secrets to success, the spin, the rubbish that pollutes the sales profession.

Salesessentials.com is about giving real people access to real, reliable, evidenced based, practical and useful sales tools, resources, education and research that works in the real world and that doesn’t compromise anyone’s personal integrity.

  • Val Dani, Group General Manager Dome Garden Supplies
    We began working with Barrett midyear 2009.  Our Sales Team was in need of a makeover as our business had grown from Small Business to SME in a very short time. We desperately needed skilled, organized and proactive sales reps to sustain the growth and maintain our position in the market place.  For a period of 6 months, Sue Barett became our surrogate Sales Manager and held regular weekly sales meetings which involved coaching, mentoring and up-skilling the sales team to plan ahead and give them the confidence to get out on road where previously they were more in-house order takers rather than field reps.  The experience was both challenging and rewarding for the sales team and the process revealed the businesses' strengths and weaknesses which lead to the restructure of the entire business.  Barrett's approach is honest and encouraging and it's about seeking out real solutions.  There are no false promises or gimmicks on how to be the best but its rather a journey of self discovery supported with common sense sales strategies and plans that work and can be adapted by any sales rep and business.  One of the first things that Barrett warned us about was that not all sales reps will last the journey.  The process exposed some sales reps that didn't have what it takes and in time they exited the business which made way for more talented sales people.  Choosing Barrett was the one of the smartest business decisions we've made.  We still work closely with Barrett utilizing their services and tools such as the Psychometric Sales and Leadership testing which I highly recommend to recruit and retain the right people.  Sue is a rare and amazing coach, facilitator, mentor and business woman who inspires and challenges everyone she meets to be better sales reps, managers and people.–Val Dani, Group General Manager Dome Garden Supplies

  • Paul Claessen, Member of Entrepreneurs Organisation Perth Chapter
    Great to have you both over for the chapter retreat and thanks very much for the quality of your presentation.  I am sure Chris would have told you that last years chapter retreat keynote presenter was hauled off after 15 minutes of a 1 hour presentation - you got through a day and a half with a fully engaged crowd, you can draw the obvious inferences from that. Recommendation is the sincerest form of thanks and with your permission I would like to recommend you to the other chapters in the regions for any similar gigs they may be running.  All the very best with your respective and combined endeavors, and thanks again. –Paul Claessen, Member of Entrepreneurs Organisation Perth Chapter