The Sales Essentials Story

People frequently ask us how they can easily access the tools, knowledge and education to sell successfully and with integrity.

Since 1995 we have been working with many thousands of people giving them access to practical and effective sales tools, knowledge and education with outstanding results; but the challenge has always been moving beyond the classroom. That’s how the idea of an online sales education and resource platform came about.

Salesessentials.com was born out of the necessity to give people everywhere access to real-time, reliable, evidenced based, practical and useful sales tools, resources, education and research that works.

And, let’s be honest, if you have an idea, capability, product, service, or opportunity that you want to take to market, or get buy-in from your colleagues or stakeholders you need to be able to sell – ethically, honorably and effectively.

Barrett Salesblog
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Welcome to Sales Essentials

At Salesessentials.com we believe selling is everybody’s business. This is not new, however, the way we sell and the way we do business in the 21st Century is very different from the traditions established in the 20th Century.

21st Century Selling requires a different philosophy and a different approach. We believe that the best way to persuade people is with your ears – by listening to them. We believe that selling and service go hand in hand.

Today if you have an idea, capability, product, service, or opportunity that you want to take to market, or get buy-on from your colleagues or stakeholders then you need to be able to sell – ethically, honorably and effectively.

Today there are very few absolutes and everything is subject to evolution and reinvention. Business is not just about doing deals anymore; it’s about developing strong relationships that go beyond great products, great service and great design and instead focus on cultivating real value beyond price alone. 21st Century Selling is about the fair exchange of value where people buy from people they trust and, in turn, both the buyer and the seller achieve real results and prosperous viable relationships.

Salesessentials.com was born out of a vision we had in 2000; a vision that we would build a robust online DIY sales education platform for people intent on being effective sales professionals. We, like many of our colleagues and clients, were sick of the hyped-up motivational speeches, the tricks and secrets to success, the spin, the rubbish that pollutes the sales profession.

Salesessentials.com is about giving real people access to real, reliable, evidenced based, practical and useful sales tools, resources, education and research that works in the real world and that doesn’t compromise anyone’s personal integrity.

  • Wayne Besant, former Head Small to Medium Business (NZ)

    Barrett has provided sales training and coaching around the Earning What You Are Worth program to some 85 frontline Managers with Small to Medium Business (SMB) in New Zealand.  The program has assisted our business develop a sales call program which has effectively lifted our business performnce around new customer growth.  Sue’s style and personal commitment to our business has made a very positive impact on our business and greatly enhanced the skills of our Relationship management team. The program has effectively been around change management.  A direct focus on call reluctance, call programs, prospecting, seeking referrals are all necessary components for any business that has a sales culture.  Sue has directly influenced this development within SMB.  I would recommend Earning What You Are Worth to any business wanting to develop a sustainable sales culture within their salesforce –Wayne Besant, former Head Small to Medium Business (NZ)

  • Southern Cross Broadcasting

    Barrett helped us zone in on some critical blind spots which ultimately assisted us greatly. Their approach is people oriented while at the same time being structured, detailed and scientific. –Southern Cross Broadcasting